Email Marketing Design
In this section of my portfolio, I'm excited to showcase a a few of the email campaigns I've had the pleasure of creating. Each campaign was meticulously designed to deliver impactful messages, drive engagement, and ultimately, achieve the desired results for my clients. Utilizing HubSpot, I designed all of these emails, infusing creativity and strategy into every design. Utilizing the effective Inverted Pyramid method, I structured the content to capture attention, engage readers, and drive action from the very first glance.
Onboarding Sign Up Campaigns
Goal: Help users understand how to utilize their software and persuade them to upgrade their account or join a weekly webinar.
When users sign up for any level of the ProStruct360 software, they are enrolled in a 4 week email drip campaign to help them get set up with their account, and bring awareness of the features they can utilize in their current subscription level or unlock by upgrading their subscription level.
Week 1
Week 2
Week 3
Week 4
Waitlist Campaign
Goal: Build excitement for people on the waitlist and remind them about the software.
These emails were sent out to people on the waitlist before the software went live with the main goal of building excitement and gaining brand recognition.
Waitlist Email
Testimonials
Waitlist Confirmation
Features Advertisement
In Person Event Campaign
Goal: Bring awareness to the Fast-Track to Success contractor growth event on a short notice
These emails were sent out as an announcement about an in person event for contractors. Attendees RSVP’d through the email and it brought awareness to the event.
Event Announcement
Offer for Trade Show Attendees
Thank You and Recap
Social Media Announcement
Monthly Newsletter
Goal: Keep clients informed about the latest updates and provide them with valuable information
These emails are sent out monthly to keep clients updated and informed about the company, any latest events, or major updates and changes.
Welcome to Our Newsletter
Monthly Newsletter
Monthly Newsletter
Annual Planning Retreat
Goal: Make clients aware of the upcoming annual planning retreat and persuade them to sign up
These emails were sent out to clients as an announcement for the annual planning retreat. They provided essential information, as well as reminded clients to complete their pre-retreat prep work.
Retreat Announcement
Prep For Retreat
Thank You for Joining